These are samples of some of the direct mail pieces I’ve designed. The most recent is for a luxury home builder; this was sent proactively to homeowners who’d recently purchased a home and who may wish to renovate. It was a way to get the company’s name in front of the right audience; a supplement to other advertising avenues already in circulation.
Several examples here are end-of-year-giving appeals for Asheville Area Habitat for Humanity. The piece showcasing the children baking was featured on a non-profit blog. Once available on the internet, I began to receive requests from Habitat for Humanity affiliates for permission to copy it.
The other pieces display samples from various mailers over the years. A general rule of thumb is that, with a direct mail piece, you have your audience’s attention between the mailbox and the recycle bin. The goal was always to grab the reader’s attention at the outset and then evoke feeling to spur them to act/donate.
With each Habitat for Humanity appeal, I reformatted the design into a coordinated campaign, matching the look across social media posts, website banners, e-newsletter images, etc.
This mailer was sent to individuals who had recently purchased a home above a certain price-point.
This series shows a unified design serving to brand an annual spring fundraising event. Sponsorship flyer and response card, folded invitation, program, newspaper ads, and more all followed a distinctive design for this bluegrass themed event.
