Many of the ads I designed were part of a larger marketing campaign that tied in with emails, web sliders, social media and blog posts, and direct mailers that I also designed with a similar look. Others were not tied to a larger campaign, but were a similar visual series with a different slant each month. The ReStore examples here appeared in weekly newspapers, monthly magazines, or in-house marketing to customers in the store. Advertisements for Syracuse University were mostly internally-facing and were displayed in multiple media such as digital signage, posters, web banners and emails. I formatted all emails to meet Web Content Accessibility Guidance (WCAG) A + AA compliance.